Most people don't feel thirsty until they are already behind. Long before that, mild dehydration is quietly taking energy, focus and sleep quality away, and it gets blamed on stress, age, or a long week.

CITRIC started from that gap. Not a sports drink for a narrow group of athletes, but a simple daily hydration tool for anyone: a precisely dosed electrolyte and vitamin sachet, no sugar, that mixes into a glass of water in seconds.

Our mission is two-fold. Educate people on what dehydration actually feels like, and earn trust by being completely transparent about what goes into every sachet, down to the milligram.